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Download Free - Why This Kolaveri Di Song [Male & Female Version] Full Music Video/Audio/Mp3/3gp/Mp4

Why This Kolaveri Di Song [Male & Female Version]

Full Music Video/Audio/Mp3/3gp/Mp4

9 Reasons To Define 'Kolaveri Di' Rage

Wednesday, November 30, 2011: Ever since the video was leaked on the Internet, 'Why this Kolaveri Di' went viral and became an instant rage. However, the song was officially released on 16 November 2011 and it turned out to be the most talked about topics on the social networking sites in no time.

The soundtrack of the upcoming Tamil film, 3, 'Why this Kolaveri Di' song is composed by Anirudh Ravichander, sung by Tamil actor-playback singer Dhanush and directed by his wife Aishwarya Dhanush, mega star Rajnikanth's daughter. Dubbed as the new youth anthem, Dhanush's 'Kolaveri di' song is scaling new heights in the digital world.

A Tamil word 'Kolaveri' literally meaning murderous rage is now an Internet rage, which has spread like wildfire. The song is about the 'soup boys', who have lost their lady loves and are trying to figure out the reason behind the "murderous rage".

Check out the milestones earned by this song and other details below to understand the reason behind the phenomenal success of Kolaveri Di song.

1. It was Sony's master stroke first, a creative marketing idea, which prompted this online phenomena. Sony posted the song on Tamil, Hindi and international Facebook pages and it went viral to become a national rage ahead of its launch.

2. 'Kolaveri Di' became the most searched YouTube video in India ever since the video was leaked and then officially announced.

3. Within a week of the official release of the song video, Kolaveri Di received more than 6 crore YouTube hits.

4. The song enjoys more than 1 million shares on Facebook.

5. The hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011, while trending in India on Twitter for a long time.

6. Another industry-first accolade earned by this song is its debut on the MTV. On 24 November 2011, this song became the first Tamil film song to be premiered on a national music channel, MTV India.

7. TechZone, one of the leading content provider across all mobile platform for telecom operators says that the song has received record number of mobile downloads across India in a very short span of time.

8. The Kolaveri effect is so contagious that even celebrities are tweeting about it. Last week, Big B tweeted, “Just heard #Kolaveri after much talk on it ... it's so original and catchy...congrats Dhanush and Aishwarya (Rajni's daughter) .. love(sic)”.

9. Music has no language and regional boundaries. Kolaveri Di is a testimony to that. The song is equally hit among non-Tamilians, especially because of its Tanglish lyrics.